March 2006

CEREQUIO:
the Barolo
Tasting Room
by Mariano Mulazzani designer

[ read the "Designplaza" article ]
[ read the "Style" article ]

www.chiarlo.it © 2003 Michele Chiarlo Azienda Vitivinicola
 

ORME Su La COURT

Parco Orme
Su La Court

 

 
"DESIGNPLAZA"
 

Design marries Bacchus

"The designer Mariano Mulazzani is developing an innovative communication project for a historical Italian wine trademark"

[ open ]

 
   
"Style", december 2005
   

“Mariano Mulazzani designer for the new Chiarlo's Tasting Room"

An example of the right balance between form and material, tradition and innovation, the Tasting Room is a combination of earth, wood, water, light and, obviously, wine: 110
other excuse is needed for indulging all your senses on a trip to the Langhe.

[ open ]

   
CEREQUIO: the Barolo Tasting Room by Mariaano Mulazzani designer
   

The area of company communication is increasingly developing as an immaterial architecture that aims at constructing the identity of a company and the development of sophisticated commercial strategies.

[ go to: Cerequio Cellars ]

   
The partnership between designer Mariano Mulazzani and Michele Chiarlo, a Piedmont productive reality with its roots in traditionalltalian wine-production, is precisely in line with this trend. Intervention into the specific activity of the company intends exalting and valorising the characteristics that over the years have defined its identity.
   

Expression of the "right" balance, harmony of forms and materials. The project develops and takes shape from the material. Land, wood and water are the throbbing heart of work, the essential materials upon which the constant work of mankind insists.

[ read the "Designplaza" article ]
[ read the "Style" article ]

   
 

   
apri

"Dal 1997 fotografiamo le vendemmie della Barbera al Parco artistico nel vigneto
Orme su la Court"

Harvest 2005:
photo by Paolo Minioni

[ open ]

 
   

 

OTHER NEWS

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